Comenterr 2: communication, environment, territory
Début du projet : 2024In the context of the Grand Lac agglomeration’s candidacy for the creation of a biosphere reserve under the aegis of Unesco, the various players in the area are called upon to co-construct a project and share it with all inhabitants. As part of a public communications assignment, the students propose a communications strategy for the launch of this future reserve.
© Amélie Coulbaut-Lazzarini
For over a year, the Grand Lac agglomeration and its partners have been working on a bid to create a biosphere reserve( UNESCOMAB program ), which would be the first lake reserve in France.
This study project in public communication involves the students’ hands-on discovery of the field. During this immersion, they meet various players who explain the issues at stake, the variability of their fields of action, the complexity of multi-actor cooperation in their respective areas, and their specific communication problems.
The students are then put in a position to respond to a real order from public players (the town of Aix-les-Bains and the Grand Lac conurbation, CEN Savoie, ONF, Cisalb), requiring the implementation of information and communication strategies and actions.
Following these presentations and field visits (Corsuet forest, Lac du Bourget coastline, core and buffer zones of the future biosphere reserve), the students propose a communication strategy for the launch of this future reserve.
Training Aix-les-Bains Bauges Natural areas, resources and biodiversity Planning, public policy and governance Populations and territories
Coordination
Amélie Coulbaut-Lazzarini
Gresec (UGA)
