Project life

Welcome to the mountains in… 2050

The web documentary Futourisme, produced by the Universities of Savoie Mont Blanc, Grenoble Alpes, Clermont Auvergne and Lyon and supported by the Auvergne-Rhône-Alpes Region, has just been released.

The inter-university design fiction and scientific mediation project Futourisme, on the theme of the future of tourism in the region, is made up of four episodes. The first, devoted to the mountains, presents eleven fictional stories imagining tourism in the mountains in 2050, with commentary by researchers working on the themes addressed. Several of them are leading research projects within Labex ITTEM: Emmanuelle George (Lessem), Philippe Bourdeau (Pacte), Isabelle Frochot, Roxane Favier and Ilse de Klijn (Irège), Emmanuel Salim (Edytem)…

Mountain tourism has had no choice: over the last few decades, it has had to renew and innovate. It has had to embark on an ecological transition, the challenges of which have had an impact on its economic and social spheres. After the all-spas and all-ski era, a more responsible era, a more diversified offer, is now energizing the Auvergne-Rhône-Alpes massifs “, the documentary begins.

Several resources on the same theme complete this work: a lecture by Philippe Bourdeau on the imaginary world of tourism, given in January 2022 as part of the Futourisme project; a cartography of tourism trends in 2050, divided into seven themes; a fictional tourism brochure produced by students involved in the Futourisme project; interviews with researchers and links to research projects; and a report on territories in transition, with interviews with Emmanuelle George and Hugues François (Lessem) and Mikaël Chambru (Gresec).

After the mountains, future episodes of Futourisme will be devoted to the following themes: memorial tourism, cultural and heritage tourism and the new tourism economy.

Watch the webdocumentary